The gold standard – how we imitate mother’s milk

They say that imitation is the sincerest form of flattery and we’re not ashamed to say that we want to help manufacturers copy Mother’s Milk as closely as possible. Human breast milk is the gold standard towards which every formula brand should strive. There is no doubt that it provides the optimal nutrition for infants, […]

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What influences choice of formula in China?

In our last blog we looked at the astonishing potential of China which, with 16 million births per year, 1 represents by far the largest infant formula market in the world. But recognising the scale of the opportunity is only the start. Manufacturers who want to maximise sales in China need to understand what motivates […]

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Can the Chinese Infant Formula Market Keep Growing?

Last year 130 million babies were born. 1 Of those, more than 16 million began their lives in one country. 2 The sheer size of China’s population – 1.3 billion 3 – and its birth rate represent obvious opportunities for infant formula manufacturers. Almost 800,000 metric tons of formula are sold in the country each […]

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