Certified, naturally

Competitive Market and Innovation

As birthrates have decreased globally, the infant formula market has become highly competitive, compelling producers to innovate. INFAT^®Organic provides manufacturers with a premium solution that aligns with current consumer trends. This organic sn-2 ingredient is designed to be added to infant formula to increase the sn-2 palmitic level to at least 40%. INFAT^®Organic is certified by China and Europe, and is also recognized as organic by Australia, and New Zealand.

Consumer Preferences for Organic Solutions

The push towards organic solutions is driven by consumer preferences. Market research by IFF and numerous reports published by Mintel and others clearly indicate that this trend is becoming increasingly significant. Today, when parents are asked what they seek in formula, they prioritize safety and assurance, scientific substantiation, as well as natural, healthy, organic, and non-GMO ingredients.

Responding to Market Needs

As the competitive environment drives the infant formula market towards further premiumization, formula producers are looking to innovate and differentiate. INFAT^®Organic offers an ideal solution, addressing both consumer preferences and the market’s need for differentiation.